How To Run An Amazon PPC Campaign With Limited Budget (4 Essential Tips)

Explore the secrets of building an effective Amazon PPC campaign even when you have little money to spare. Keep reading to find out!

Given the cutthroat competitiveness on Amazon, organic sales alone will not be enough if store owners want to keep a constant flow of revenue. This is when Amazon ads come in handy, offering a helping hand for retailers who wish to expand their customer base and generate even more income.

However, many people believe that planning and launching a successful Amazon PPC campaign involve a lot of investment, which many small and medium businesses do not have. Surprisingly, it does not. If you are on a budget but still want to have a go at running ads, let’s check out the tips and tricks below!

What Is An Amazon PPC Campaign?

PPC stands for pay-per-click, a marketing approach that charges you a fixed amount of money whenever a potential customer clicks on your ads. Amazon bases its entire ad selling service on this mechanism to maximize the conversion rate while minimizing the costs required.

Nevertheless, without a proper foundation and strategies, you may end up having a lower AcoS than expected or finding yourself exceeding the estimated expense. Luckily, there are always solutions to ensure you keep the expense as low as possible without compromising the quality of your ads.

4 Tips To Run Amazon Ads With A Limited Budget

1. Optimize the ads themselves

Suppose you are an Amazon user surfing through the platform, looking to buy a couple of sneakers. Suddenly, you come across two sets of ads offering the same product. One is highly attentive to details, with illustrative images of how the shoes look as well as their most unique selling points listed in bullet points.

At the same time, the other ad is keyword-stuffed with multiple terms and phrases scattering around without making much sense. Even worse, the attached photo is low-quality, and you can barely make out the characteristics of the sponsored product.

When confronted with such a situation, there is no doubt that most customers would opt for the former and quickly forget about the latter. Your ads may fall into the second situation unless you spend enough time and effort curating them.

Thus, make sure you combine compelling visual assistance with the readable, informative copy. Keep the ad arrangement neat and tidy with all the necessary bits that customers must know about what your store has to offer. But never try to overdo it, or else your target audience may find the whole thing overwhelming. 

2. Perform A/B testing

A/B testing is a series of tests when you run different versions of a variable simultaneously and compare their results. As far as Amazon ads are concerned, A/B testing should focus on imagery, ad copy, target audience, and even keywords.

If you plan on keeping your ads active for the long run, devote a bit more time, in the beginning, to experiment with distinctive ad placements. After a few tests, you would soon realize which version is excelling the others, and you can stick to the one giving the best results.

This approach is arguably pretty time-consuming. But once done correctly, A/B testing saves you from using useless, low-performance ads that might not bring back any conversion in the future. Needless to say, now that you have the opportunity to focus solely on what works, the return you receive will be significantly higher. 

3. Narrow down the target audience

Aiming for a large customer base will do little to increase the effectiveness of your Amazon ad campaign. In fact, most experienced digital marketers would advise against mass marketing and instead concentrate on a smaller section. 

This is because ads targeting various groups of people do not come with a unique flair. Here, you will have to make the ads accessible and understandable for all people happening to come across the display. 

Obviously, keeping the content witty enough for a 20-year-old but traditional enough for a 50-year-old is not a piece of cake. 

On the other hand, when your ads are designed to appeal to a specific portion of customers, they would appear more personalized and relatable to the receiving end. Hence, customers are more likely to click on the ads and even seal the deal right away. 

4. Pick out suitable keywords

One rookie mistake usually made by overly ambitious Amazon retailers is striving for the highest volume keywords without realizing the stiff competition that ensues.

Usually, these keywords come at an exorbitant price, costing store owners a substantial amount of money even before they start running ads. That is not to mention how high-volume keywords tend to be used by well-known brand names with a strong sales record on the platform.

So unless you want your ads to clash with those from much more popular stores, it is safe to stay away from this choice.

A more favorable solution that solves this issue is to use low competition, high intent keywords. In most cases, they are long-tail keywords, which detail an item and other outstanding characteristics. For example, “kindle paper white secondhand” is definitely less popular among customers, but they are highly specific.

When a buyer types in this particular phrase, in most cases, they are more or less ready to make a purchase if they find a product matching the expectations. Therefore, you can infiltrate these niche markets, stand a higher chance of converting surfers to buyers, and keep the bidding cost at a minimum. 

Conclusion

Crafting a high-performance yet cost-effective ad campaign on Amazon can prove to be a challenge, even when you have certain experiences in the field. So why not visit website and see what the digital marketing professionals have to share?

Here, there will be comprehensive guidelines on how to optimize your sponsored content even when there is little money to spare. Do not miss out on this wonderful learning opportunity and check it out now!

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