In today’s digital era, there are a plethora of ways to promote YouTube videos. Promoting your YouTube video can yield great results in terms of getting a lot more views and subscribers. And besides, YouTube is a powerful marketing tool that can get your video marketed across the Internet.
This post will go over some of the best ways to promote YouTube videos and how you can get more views on YouTube for your videos. These YouTube promotion strategies will work if you put in the necessary time and effort.
#1. Connect to Social Media
One of the best ways to promote YouTube videos is through social media websites such as Facebook, Twitter, Reddit, Instagram, etc. You can use these sites to create a buzz about your YouTube video by linking to it from relevant websites or simply posting links on all relevant profiles. Promoting YouTube videos through social media also has a secondary effect where it brings more traffic from other websites to your website, which drives up your YouTube views etc.
Also, try to take advantage of YouTube features such as favorites, ratings, and comments. Try to encourage viewers to like/rate/comment on your YouTube videos. YouTube features such as favorites and comments will help YouTube promote your videos in YouTube’s user suggestions section to other YouTube users, helping you get more views.
#2. Promote the video on the Company Blog
Promote YouTube videos on your company blog to take advantage of brand exposure. The more YouTube views you have, the higher the chance that people will link back to your YouTube channel and website, driving up organic YouTube subscribers and YouTube views. This YouTube promotion strategy will only work if you produce valuable content consistently.
Alternatively, YouTube views can also be a good way to increase website hits. YouTube is a very popular website with many users, and thus YouTube videos rank on the first page on search engines such as Google for some pretty competitive keywords. Don’t forget to leave a call to action inviting the blog readers to visit your channel and subscribe.
#3. Create a Campaign by Sharing the Video Links with Your Email List
Create a campaign by sharing YouTube video links (or any other video for that matter) amongst your email list members for more YouTube likes and subscribes; it’s an effective YouTube promotion strategy. Once again, this strategy works best if you’re producing valuable content regularly because it is very likely that YouTube subscribers and YouTube views will increase when you have a large email list.
Most YouTubers don’t know that submitting a link to your email subscribers is as simple as broadcasting a message via email. And with the email broadcasting services offering a simple way to execute the broadcast, it turned out to be an effective strategy in the end.
#4. Advertise on YouTube
Advertising YouTube videos can be very effective if done right. You can promote YouTube videos in several ways, such as by using YouTube pre-roll ads or Google Display Network ads. If done properly, YouTube can yield great results in promoting YouTube videos from your website because the targeted viewers are more likely to purchase your products or services.
You may have heard the phrase “Google is watching you” around the Internet. It’s true; Google will use your interests to place you in a certain demographic for their services. Those products are what are called targeted ads, or so they seem. You might be wondering how YouTube Video Ads work for new YouTubers. The truth is, they work great for all YouTubers.
Google’s AdWords for Video program allows you to advertise your YouTube videos on Google and across the web. Those that you see popping up as you watch a YouTube video are called TrueView ads. They are pay-per-click (PPC) and thus cost more than traditional AdWords text ads but can be worth it if your ad drives viewers to view or subscribe.
To get started, use Google’s AdWords for Video program to create ads that feature your videos. Once you do, you can customize your campaign and target the video ads to different demographics like age, gender, or interests.
#5. Use Traditional Public Relations
Finally, don’t discount traditional public relations as a YouTube promotion strategy. In fact, PR is still one of the most cost-effective methods for promoting video content and, therefore, should not be ruled out completely before trying YouTube. If YouTube promotion does not work for you, then PR will more than likely pick up the slack and help you boost YouTube subscribers and YouTube views.
The key to the success of YouTube promotion is consistency. Loyal YouTube fans can drive YouTube views sky-high if you post useful content regularly, and that can push for more subscribers. And before you know it, your channel has grown significantly over time, which is why consistency is so important. So, your PR strategy needs to be stronger if you want to develop loyal fans watching your videos for many years to come.
Using YouTube promotion strategies can boost YouTube video views, YouTube subscribers and ultimately help you increase the ROI on the products or services you are promoting. It is very important that you try YouTube promotion before giving up on YouTube because the YouTube marketing rate of return is greater than most marketing platforms. Try investing in it – it might be a break for you.