What Is Magento? Popular eCommerce Platforms Explained

Today, Magento development company Boston has prepared an article for you about what Magento is and what its advantages are.

Magento is a very serious business. Magento is the best e-commerce platform in the world.

Magento is an open-source platform written in PHP that you can use for free. We have both free and paid versions: Enterprise, which has more features and support for your store, and Magento Go, which runs on a server in the cloud. You can choose which one you want.

Make sure you know what you want to achieve with your online market before you choose between Community and Enterprise. If your shop has less than 1000 unique visitors each month, and the average number of sales each month is close to 100, then the Community version should be more than enough for you.

You can give customers gift certificates and cards; you can segment customers and close sales for certain groups of customers; you can also include functionality for wholesalers and distributors in Magento Enterprise. You can reward customers who buy a lot by giving them extra points for their purchases in your online store.

It’s your choice whether or not you want to pay for extra features.

Magento has a lot of good things going for it

So, let’s move on to the benefits of this platform now, okay? Another thing that makes Magento great is that it can be used in many different ways. In practice, this means that you already have a platform core around which modules can be added, as needed, to make the platform more useful. If you need photos for your e-commerce business you can get e-commerce photography service from j81studios.

These extensions can be found in Magento Connect, which has both paid and free extensions for the online store. You can find them there. It’s also important to point out that there are a lot of high-quality extensions, even if they’re free!

On the Magento Connect website, we can look at a lot of different extensions. We can look at them based on how popular they are and how much they cost.

Functions and Features

Magento is ahead of the curve when it comes to built-in features. Whether you’re using Open source or Commerce, you have plenty of options. A great example is price flexibility. You can vary the price of a single item depending on the Open source viewed by regular customers, VIPs, or even staff. It’s pretty much a very flexible platform that allows you to customize and change as much as you need.


With Magento, the business can easily grow, which allows you to recoup your investment. The platform supports hundreds of thousands of products in a single backend office and can process thousands of transactions per hour. These are impressive numbers. There is also nothing stopping Open source users from switching to Commerce as their business grows.

Strong community

It is important. As long as you’re building a strong customer base, it’s nice to know you’re supported. Magento boasts a global support network of around 150,000 developers ready to lend a helping hand. Platform management is often time-consuming. Additional support is invaluable in problem-solving.

Also, the responsive web design that comes with the boxed edition of Magento is a big reason to choose it. Is this correct? That means the site design on Magento will work well on a wide range of different devices without having to make separate versions for different devices, such as smartphones, tablets, and netbooks.

The next thing that makes the Magento platform unique is that you can set up and manage multiple online stores from the same place, which means you don’t have to work with multiple admin panels at the same time. Some other good things about the platform are that it allows you to set specific characteristics for a product, work with different currencies, and quickly change them if you need to.


It’s time to draw the line. If you want to run an online store, you should use Magento. This is because many well-known brands have already done this. In the Community version, you get a lot of features for free. You can choose which extensions you want to add to your site, and you can also connect it to other services. This is why you should choose it. Magento.

We also point out that in Western countries, the Magento platform is used by both small and medium-sized businesses to run their businesses. It is very different in the CIS countries because not every small business can afford to run an online store on Magento. In these countries, the platform is mostly used by medium-sized businesses.

Do you want to talk about Magento in more depth? If so, please let us know in the section below by leaving a message.

Also, we can help you with Magento 2 migration if you don’t feel you can handle it on your own

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