Things To Consider When Choosing Your Video’s Theme

If you want to reach the widest possible audience with your video, one of the most important things to consider is its theme and how it relates to your product or service. While any theme can be made into an entertaining and engaging video, there are certain ones that will be more likely to grab people’s attention and keep them hooked until the end of your video. Luckily, there are various promo video templates in an online video editor that allow you to create content professionally, quickly, and efficiently.

Let’s take a look at five things to consider when choosing your video’s theme!

1) What’s Your Time Limit?

The length of your video will depend on its purpose. If you are looking to create a commercial or promotional piece for television, you’ll likely want to keep it to less than two minutes. Online videos, on the other hand, can go much longer. 

There are no limits on either site but remember that both need to be entertaining and engaging. For best results, ask yourself questions when considering your theme:  How do you want your audience to feel after watching? Will they laugh at something goofy or be outraged by something controversial? 

2) What Do You Want to Say?

Before you even think about editing, you need to know what your video is trying to say. After all, if you don’t have a strong message or purpose, your video would be just pointless. You can’t put lipstick on a pig- you may give it a nice tune-up by adding an interesting theme with sound effects and graphics, but at its core, it’s still just swine. 

If you want people to watch your videos, again and again, make sure they contain a solid message that aligns with their interests. Once you’ve figured out your point of view, research how other video editors use themes in their videos; they’re going to be some of your biggest competitors.

The message you’re sending out into the world should drive how you edit and even what kind of music and graphics should accompany it. Remember, an online video is so much more than just a talking head reading off slides. However, if your goal is to simply educate people about an upcoming event or promotion, then do so in as professional away as possible.

3) Who Are You Making This For?

Your video should speak to your audience. If you’re making a training video for hospital employees, for example, it will require a different tone than if you’re making a promo video for an upcoming concert. 

The style and theme of your video should also be consistent with your target audience. It may seem like common sense, but do some research on what kinds of videos that particular audience enjoys watching. Do they prefer short or long videos? Are they more likely to watch live-action or animated videos? 

Start brainstorming ideas!

4) How Much Does it Cost?

It’s easy to get overwhelmed by all of your options, so it helps to know ahead of time what kind of budget you’re working with. An online video editor is not expensive, so there’s no need to limit yourself based on price alone. However, investing in premium features isn’t necessarily a bad idea. So long as your video is going to be seen by enough people, those paid features would prove useful.

There’s no harm in buying more features if they benefit you and help you achieve your goals; however, there is potential harm if they don’t add any value and just serve to distract from your message. 

Be sure that whatever editing software you choose can do everything that you need it to do before making a final decision about which one to buy.

5) Other Important Factors

There are other factors you should consider when choosing a video theme. One of them is the type of graphics your chosen video editor has. If you want to create exciting visual effects for your next video, then I would suggest avoiding simple themes that don’t give you access to advanced editing tools. 

Another factor to take into consideration is how easy it is to use an online video editor. Some aren’t very user-friendly and can be difficult to work with; therefore, be sure to do some research on one before committing. 

The last thing you want is to choose a platform that doesn’t fit all of your needs. This way, you won’t regret your purchase later down the line. After all, video editing shouldn’t just create a beautiful product- it should allow you to reach new viewers and tell your story in a new way.

Final Thoughts on Choosing the Right Theme with an Online Video Editor

Choosing the right theme is crucial in creating videos. It should be able to visually attract your audience, as well as deliver your message effectively. An online video editor can make or break your final product. I’ve seen plenty of videos with good content get lost in translation because of poor editing and captions. 

There are many off-the-shelf options, but they won’t be personalized to your brand. At least not like an editor who has their ear to your specific audience will. It might cost you more upfront, but you’ll likely end up with something better. The video may also be more reflective of your company’s voice. Every project is different, so if budget is a major consideration, look for vendors that offer customized pricing based on what your needs are.

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