Is Keyword Research The Key To Great SEO?

Are you contemplating putting more time and effort into managing your companies SEO and online presence? Are you not getting the kind of interest you want on your website and Google rankings? Are you wanting to invest more into keyword research and want to know if it is worth it? Are you wanting to ensure your business is getting the attention is deserves online without having to spend thousands and thousands each month?

If this sounds like what your business needs, then you need to be investing in keyword research and ensuring that you are creating strong, unique, and engaging content that ranks for the keywords that really will make a difference and bring in those enquiries you want. If you want to know more about keyword research, we’ll take you through some of the key points you need to be covering and how you can make the most of SEO.

A keyword can be defined as any word, phrase, or sentence that a person enters into Google search or any other search engine, to help them find whatever it is that they are looking for – whether that be a question, a product, a service, whatever it may be. What you need to be doing is creating content on your website that includes the keywords and phrases that your potential clients and ideal audiences are searching for. In order to do that however, you need to put some time into actually researching what those keywords actually are and seeing what works and what doesn’t.

Say for example, that you a business owner in the United Kingdom who is struggling to keep up with the demands of your businesses IT and tech needs, what you need is the help of a respected and trusted IT Support Company in your area who you can depend on. That person would go on to Google and search for a keyword or phrase such as ‘Best IT Support Companies in London’ and the IT Support Companies ranking highest for this particular keyword would be shown to this potential client, and they would get the lead.

If you are wondering where to begin – start with a free keyword research tool like the one that Google provides. You could invest in a paid tool or software which is sure to provide you with much better insights without having to do the actual manual work yourself, but if you have the time to put into trying different keywords and seeing what brings in results and what doesn’t, then using a free tool and managing your results in your own way is just as good and reliable.

When you develop your Marketing Strategy and build your website, this is the best time to choose and start incorporating the keywords that you decide to use- remember, you can always create new webpages and content for newer keywords so don’t worry if you haven’t done this already. You can also go back and optimise certain pages by inserting keywords organically and naturally on your older webpages, Google will relook at them and push your page up in their rankings if your content is good. If you do this in the right way, your organic rankings can become better and better with you eventually reaching that number one spot on most pages, bring in leads and generating organic traffic for your pages.

There really is nothing for you to lose by investing time into your SEO and using better keywords, any business owner no matter how small or how basic their business might be should be taking the time and making sure they do some keyword research and start using those keywords in their content.

Leave a Comment