Endorsement is simply a means by which some companies try to boost their brands by hiring celebrities to represent them and increase their brands’ popularity which in turn helps boost sales. One of the most popular and successful celebrity endorsements is that of Michael Jordan and Nike. Endorsements have become one of the best means of increasing brand popularity in recent years.
Landing a celebrity endorsement can significantly benefit the brand when the target audience transfers their admiration for the celebrity onto the brand. To endorse a celebrity, there are specific criteria that a company has to meet before hiring the celebrity; However, you do not need any criteria to get on best online pokies australia.
Reputation
When choosing a celebrity to endorse, you must pick one with a good reputation. This is because using a celebrity with a poor reputation can negatively affect the brand, while using one with a positive reputation can help boost the sales of your brand. It is best to endorse a credible and trustworthy celebrity to avoid backlash from customers.
Appeal
One critical criterion to consider when trying to land a celebrity endorsement is the appeal and charisma of the celebrity. This is something that most brands, if not all, take into consideration. It is common knowledge that the more attractive a celebrity is, the more fans they have. An attractive celebrity helps to build a good brand image and has greater chances of enhancing or building brand awareness.
Budget
When trying to land a celebrity endorsement, it is best to consider the amount of money the company is willing to spend or can spend. Endorsing celebrities isn’t cheap. While endorsing celebrities can help improve brand awareness and image, endorsing strong celebrity role models is expensive. So, the brand should try and sign stars that they will be able to pay for. You can get your budget through the payout on south africa casino online.
Compatibility
When trying to sign a celebrity, the brand should consider its compatibility with the celebrity. It would be best to endorse a celebrity whose image, ideals or personality is in line with the brands. If a brand fails to do this and ends up endorsing a celebrity whose standards or public image does not align with that of the brand’s image and what it stands for, it will do more harm than good for the brand. On the other hand, when the celebrity and the brand are well-matched, it will help build its image.