Back in the day, you would put your advertisements in the paper or hire a radio station to give your company a shout-out. With advances in technology, those methods aren’t as effective.
Billions of people use social media every day. If your business isn’t using it as well, you’re missing out. Simply having a page isn’t enough, though.
You’ve got to watch what type of content you post. Clips get more attention than anything else.
We’ve got a few video marketing tips that will get you plenty of views. Check out this guide to learn everything that you need to know before launching your campaign.
Create a Schedule
Your followers are going to expect regular content. If you only post once a month, your viewers are going to lose interest in you. It’s important to have a regular posting schedule instead of publishing videos at random now and again.
Break your videos up into smaller clips and post them once a week. Your followers will keep watching so they can stay updated. Many business owners will post a bunch of video clips that lead up to a big reveal or product release.
Stories Are More Important Than Sales
People don’t like being sold to. If your videos are one huge advertisement, your viewers will ignore them. Your clips need to offer something with a little more value.
Stories are what keep people engaged. Use your clips to tell your potential customers a little more about your company. Tell them what your business can do for them using a complete arch.
You should be able to do this within a few minutes. You don’t want to use any more time than necessary to tell a story. If your video content goes on for too long, you’ll lose your viewer’s interest.
Tutorials and Demos
If someone doesn’t understand how your products work, they’ll go with one of your competitors instead. To stop this from happening, consider posting tutorials.
This will do more than show people how to use your product. For example, let’s say that someone is looking for a pair of headphones. They may watch demos on a few different products to compare features before they make a buying decision.
When you show potential customers how easy it is to use your products, they’ll feel more confident about buying from you as well.
Create a Good First Impression
Most people have a short attention span. If your videos can’t capture a person’s attention right away, they’re going to click away.
Try to establish the point of your video promotion within a few seconds. To do this, create an interesting hook. It’s a quick preview that will give your audience a small taste of what they’re about to watch.
You should also use an eye-catching thumbnail. It will get people interested in your social media videos before they even click the play button. To this end, the picture should be crisp and clear.
If you choose an image that’s in motion or blurry, it’s not going to gain a viewer’s interest because they’re not going to be able to see what it is.
Show Off Your Personality
A boring clip where you mechanically tell your audience how to use your product isn’t going to garner any attention. In fact, nothing will make a viewer click away faster.
They want to see something with a little personality. Posting videos gives you the chance to show off your company culture. Show your audience what sets you apart from your competition.
Find Your Target Audience
You can share youtube video on Instagram, but if you target the wrong people, it’s not going to do you much good. That’s why you need to upgrade all your social media pages to a business account.
It will give you access to helpful tools that you can use to show your content to the right people. Facebook does this by using something known as post targeting.
For example, let’s say that you want to pitch your products to people between the ages of 18 and 20. You can play around with your Facebook settings so that only people in these age groups will see the videos you post.
Use Customer-Generated Content
Viewers like to see people like them in videos. To this end, launch a campaign that encourages customers to film themselves using your products.
Ask that they post their clips to your social media page or website. When other customers see these videos, they’ll be more likely to share them, which will bring further attention to your brand.
Don’t Forget Your Call to Action
Always end your videos with a call to action. It’s a phrase that encourages someone to do something. If a customer has no direction after watching a clip, you’ve wasted your money on a campaign that’s not doing anything.
If the idea is to send people to your website, post a link at the end of your clip. Customers that are interested in your products or services will follow the link to get more information about what you’ve got to offer.
Video Marketing Tips Every Business Professional Should Know
The ad campaigns that worked years ago won’t do much nowadays. With advances in technology, come new ways to get the word out about your brand.
We hope that you’re able to use these video marketing tips to bring viewers to your social media page and help people learn more about your products.
For more marketing tactics that will allow your company to grow, visit the Business section of our blog.