Ordering your own custom-printed business card is now easier than ever. The best sellers allow their customers to upload their artwork. Then, they use catalog printing tools to print all types of high-quality design artwork on strong and durable business cards. Customers get full-color printing that means their business cards can feature sophisticated designs, high-quality images, etc. Thy can also use it for embossed Logo stationery items for their office use.
However, despite the multiple customization options and the overall ease of ordering business cards, creating premium-quality business cards isn’t easy. If you’re new to creating or using business cards, you may make the following common mistakes –
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Not Going for aStandardized Size Business Card
The standardized size for business cards is 3.5” length x 2” width. This size is used to ensure the business cards fit easily inside wallets. All business card holders are designed to hold 3.5” x 2” business cards. This is the “standard” size for these reasons. First-time users want to make eye-catching business cards. So, they often opt for weird custom sizes or shapes. Don’t make this mistake.
- Use standardized size business cards to ensure everyone can share and store them with convenience.
- Don’t use larger sizes to include more information on your business cards. Folded business cardsoffer plenty of print space. Double-side print these cards to include only the key details of your company.
- Modern-day professionals are web-savvy. Keep the business cards simple. Only include – business website address, your name, company/brand name, phone, and email ID on your business cards.
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Not Using Cardstock
When it comes to business cards, quality matters. So, it’s normal for professionals to want business cards made of plastic. After all, plastic cards are more durable. Plastic coatings also make business cards appear glossier. However, plastic isn’t eco-friendly – cardstock is. Many professionals don’t know that “14pt cardstock” is just as durable a material as plastic. It’s also known as “extra thick” paper.
Business cards made of “14pt cardstock” are 0.39mm thick. That’s the ideal thickness for print products like business cards, postcards, etc. More importantly, cardstock is highly recyclable. Discarded business cards made of “14pt cardstock” are recycled 100%, and they leave behind very small carbon footprints. Business cards made of “14pt cardstock” are also highly flexible – a vital quality for a print product that’s always exchanging hands!
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Not Utilizing Full Color Printing Options
Business cards shouldn’t feature too much text information. But, they should feature exciting design elements. With full-color printing options, professionals can give their networking business cards vibrant finishes, HD images, and other aesthetic features. Well-designed business cards are also easier to read. They reflect the company well.
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Not Receiving Cards andFollowing Up
Many business professionals give out tons of business cards only to never hear from anybody. That’s normal. Don’t expect everyone you give your business card to, to give you return calls. Instead, take their cards and follow up with them. Don’t just give out your business cards without asking for theirs. Relationship building takes time. Business cards are great tools for launching these relationships. But, maintaining them via timely follow-ups is your responsibility!