In the 60s, Theodore Levitt, a professor of economics and a resident in the 1960s, at Harvard Business School unveiled his theory of “marketing myopia”. He argued that many companies are defined by their products instead of what need(s) they satisfy (this theory has been widely transposed into the “job to be done” approach). This … Read more
While PIN and chip remains a well-known method, the remote and wide accessibility of cell phones and the understanding of virtual cards, with COVID-19, has made customers rethink how they like to make purchases. Online shopping and payments have been on the rise and it has proved to be very healthy for businesses. Not only … Read more
Intro: Everybody loves podcasts. And if you’re a fan of cannabis (or trying to get more into it), you may be surprised to learn that there are actually a lot of different cannabis podcasts to choose from. And by a lot—this is to say that there are hundreds. But they’re not all equal. Some are … Read more
Moving out and finding a new apartment to rent is a challenging experience. Not only do you have to make sure you leave your previous house with all of your belongings in order, but you also have to worry about finding all of the new utilities you’ll need to live in your new place. When … Read more
A portable hot water system will give you the best camping shower experience you’ll ever have. Showers from www.joolca.com.au are the most reliable and most significant of all the camping shower alternatives, but they deliver the warmest water at the highest flow for the longest time. Best Way To Set Up Your Portable Hot Water … Read more